Engaging Sales: How Much to Spend on Marketing vs. Sales?

Sales engagement often involves the tricky question of how much to spend on sales vs. marketing, and more. This video shares the fundamentals startup founders need to know around sales engagement. You can watch this entire series of snack-sized videos, or mix-and-match your own playlist of topics for your particular questions and company needs. Sources: Leslie, Mark and Holloway, Charles. Harvard Business Review July-August 2006: https://hbr.org/2006/07/the-sales-learning-curve