Ben Horowitz on Product Distribution and Sales Channels

What is a sales channel? It’s a route to market for a product or set of products, from a website to a sophisticated sales force. Selecting the right channel is critical for any business -- products often fail because the company chose the wrong route to market -- but when designing a distribution strategy, one should never begin with the sales channel itself. A properly designed sales channel, shares a16z general partner Ben Horowitz, is a function of your product and your target customers or market; and in this video he shares a simple formula for thinking through all this, as well as a simple case study for how it can play out in practice. See also this post: https://a16z.com/2017/06/09/distribution-model-sales-channels/ credits: music by Chris Lyons; all trademarks are the property of their respective owners