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Lesson 3: Don’t Make “Conflict” A Bad Word | Steve Stoute

Big Think, 3 min, NaN views, Feb 3, 2026

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The society in Lois Lowry’s “The Giver” appears at first to be a utopia, free of chaos and pain. But behind the picturesque surface lies a darker truth: harmony comes at the cost of individuality, emotion, and freedom. CEO Steve Stoute wouldn’t make this trade. He views conflict as an essential component of a healthy organization. In this video lesson, he describes how to leverage opposing viewpoints to let the best idea win. Conflict is inevitable in organizations. Winning teams get through it in a positive way. Good conflict comes when high-performers pursue the same goal differently. Run toward it. Accepting conflict helps you hear different perspectives on important plans, priorities, etc. Center the company and ask: What’s the best idea? This allows you to challenge people respectfully. © Freethink Media Inc., All Rights Reserved. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Youtube Member Get exclusive classes and early, ad-free access to new releases without leaving Youtube. https://www.youtube.com/@bigthink/membership/ ►Become a Big Think Web Member Get the entire Big Think Class library, premium print issues, live events, and more. https://bigthink.com/membership/ ►Subscribe to Big Think on Substack Get all of your favorite Big Think content delivered to your inbox. https://bigthinkmedia.substack.com/subscribe/ ---------------------------------------------------------------------------------- About Steve Stoute: Steve Stoute is an advertising and music industry entrepreneur. Stoute serves as Founder and Chief Executive Officer of UnitedMasters and Translation. With funding from Alphabet, Andreessen Horowitz and 21st Century Fox, the companies are converging music, technology and storytelling