Growth Hacking To A Billion Dollar Marketplace

Today Whatnot (W20) is a lively platform where collectors can buy, sell, go live, and geek out with other like-minded people across a wide variety of product categories. But, like every startup, the founders of Whatnot began with only an idea. YC’s Anu Hariharan sat down with the co-founder and CEO of Whatnot Grant LaFontaine to discuss their first five launches. Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - First Five Launches 00:40 - Buyer Hacks 04:26 - Creative Marketing 06:17 - Working with Influencers 07:19 - Easy Selling Tools 10:26 - New Content Formats 12:57 - Outro Apply to Y Combinator: https://www.ycombinator.com/apply/ Work at a startup: https://www.ycombinator.com/jobs #startups #business #launch