Anthropic's secret strategy behind its Super Bowl ad campaign

On today’s show, John and Jordi break down Anthropic’s four Super Bowl ads and debate whether the campaign crosses the line into something distasteful or outright “playing dirty.” TBPN is a live tech talk show hosted by John Coogan and Jordi Hays, streaming weekdays from 11–2 PT on X and YouTube, with full episodes posted to podcast platforms immediately after. Described by The New York Times as “Silicon Valley’s newest obsession,” TBPN has recently featured Mark Zuckerberg, Sam Altman, Mark Cuban, and Satya Nadella.