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Lesson 7: Handling the 5 Hard Truths of Crisis Management | Suzy Welch

Big Think, 7 min, NaN views, Oct 13, 2025

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What’s your gut reaction to a crisis? Freeze? Fight? Fix? Crises challenge everyone, but they’re particularly defining for leaders, testing their ability to manage pressure effectively. And while the instinct to fix things quickly is natural, crises seldom come with straightforward solutions. So, what’s the best approach? Professor Suzy Welch advises first pausing to acknowledge five hard truths and using them as a foundation for building resilient, unflinching strategies. In this video lesson, Welch explains how to confront these truths and emerge stronger. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive content, early, ad-free access to new releases, and more. https://www.youtube.com/@bigthink/membership/ ►Subscribe to Big Think on Substack Explore content that enlightens, inspires, and transforms. https://bigthinkmedia.substack.com/subscribe/ ►Get Big Think+ for Business Engage learners like never before with high-impact video microlearning from the biggest thinkers in the world. https://bigthink.com/plus/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ---------------------------------------------------------------------------------- About Suzy Welch: An award-winning NYU Stern School of Business professor, tech entrepreneur, and three-time New York Times best-selling author, Suzy Welch is known for imparting warmth and wisdom about business and culture, captivating an enthusiastic and expanding audience. Over the course of her multifaceted 40-year career, Suzy has been a crime reporter in Miami, a consultant at Bain & Co., and a columnist for O: The Oprah Magazine. A graduate of Harvard University and Harvard Business School, she has been (and remains) a frequent guest of the Today Show and an op-ed contributor to the Wall Street Journal. But Suzy Welch’s greatest passion is in the classroom at NYU Stern School of Business, where she teaches two acclaimed classes, “Becoming You: Crafting the Authentic Life You Want and Need,” and “Developing Managerial Skills.” She is also the director of the NYU | Stern Initiative on Purpose and Flourishing, a community of management scholars and practitioners committed to advancing the discovery of authentic meaning.