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Lesson 1: Tune people into the same frequency | Edward Norton

Big Think, 4 min, NaN views, Sep 3, 2026

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Do you see a glass of water as half full or half empty? How you answer that question is said to reveal whether you’re an optimist or a pessimist. But filmmaker and entrepreneur Edward Norton suggests that leaders can influence how an entire group of people sees the glass. In this video lesson, he shares how setting expectations upfront can shape a team’s mindset and create the conditions for effective collaboration. Communicating Upfront It’s hard to create rules around collaboration. Different people work in different ways. As a leader, you need to create the frame inside which you’ll all work. Articulate the: Goals Principles Values Lessons From Cinema The directors of Birdman and The Invite pulled their cast and crew together around the idea of creative risk-taking. This helped turn uncertainty into discovery. The way you frame a scenario can create a positive emotional feedback loop versus a negative one. © Freethink Media Inc., All Rights Reserved. ---------------------------------------------------------------------------------- About Edward Norton: Edward Norton is an actor, director and philanthropist. He has been nominated for three Academy Awards, for Best Supporting Actor in "Primal Fear" and "Birdman", as well as Best Actor in "American History X." His other notable films include "Fight Club" (1999), "25th Hour" (2002), "The Incredible Hulk" (2008) and "Keeping the Faith" (2000), which he also directed. Norton is also known for his work on environmental and social issues like renewable energy and low-income housing. In May 2010, Norton co-founded the website Crowdrise, an online platform that harnesses the power of social networks for charities.