Lesson 5: Don't Just Stay in the Game – Win It | Will Guidara

Fans of the National Basketball Association (NBA) are fond of saying that, “Defense wins championships.” But basketball games are ultimately decided by the team who scores the most points — i.e., the team that had the best offense (at least on that day). So which is more important? It’s tough to prove either way. That’s because both are so important to success. Not surprisingly, a combination of these two elements is also important to a business’s success. In this video lesson, restauranteur Will Guidara outlines important ways to master your organization’s defensive and offensive strategy. Play defense to stay alive During tough economic times, your first instinct may be to find big, scalable cuts. But a culmination of little cuts may actually be more impactful. Play offense to thrive Difficult times can give way to your greatest innovations. Engage your entire team’s creativity in building revenue. Hold on to those ideas when the going gets good again. You might find yourself more profitable and successful than before your season of adversity began. © Freethink Media Inc., All Rights Reserved. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Web Member Get the entire Big Think Class library, premium print issues, live events, and more. https://bigthink.com/membership/ ►Subscribe to Big Think on Substack Get all of your favorite Big Think content delivered to your inbox. https://bigthinkmedia.substack.com/subscribe/ ---------------------------------------------------------------------------------- About Will Guidara: Will Guidara is the author of the National Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants. He is the host of the Welcome Conference, an annual hospitality symposium that brings together like minded people to share ideas, inspire one another, and connect to form community. A graduate of the hospitality school at Cornell University, he has coauthored four cookbooks, was named one of Crain's New York Business's 40 Under 40, and is the recipient of WSJ Magazine's Innovator Award.