
Lesson 2: The 3i Creativity Method (Inquiry) | Natalie Nixon
Big Think, 8 min, NaN views, Oct 13, 2025
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German-American mathematician Charles Proteus Steinmetz is credited as saying, “There are no foolish questions and no man becomes a fool until he has stopped asking questions.” Natalie Nixon, founder of Figure 8 Thinking, teaches that developing a practice of questioning and being open to all types of questions are key ingredients to creativity. In this video, she discusses the value of various kinds of questions and of growing comfortable with ambiguity. She also offers advice for generating questions with your team. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive content, early, ad-free access to new releases, and more. https://www.youtube.com/@bigthink/membership/ ►Subscribe to Big Think on Substack Explore content that enlightens, inspires, and transforms. https://bigthinkmedia.substack.com/subscribe/ ►Get Big Think+ for Business Engage learners like never before with high-impact video microlearning from the biggest thinkers in the world. https://bigthink.com/plus/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ---------------------------------------------------------------------------------- About Natalie Nixon: Dr. Natalie Nixon is the Creativity Whisperer to the C-Suite, helping leaders achieve transformative business results by applying wonder, rigor, and foresight. A magnetic keynote speaker, Nixon shares why creativity is not a “nice to have” but a “must have” and leaves audiences with practical techniques to upgrade their organizational and individual creative capacity in the midst of ubiquitous technology and hybrid work environments — always with an eye on innovation and the future of work. Marketing guru Seth Godin has said that Nixon “can help you get unstuck and unlock the work you were born to do.” As CEO & Creativity Strategist at Figure 8 Thinking, Nixon is a highly sought after global keynote speaker & advisor, author of the award-winning book The Creativity Leap and editor of Strategic Design Thinking. Real Leaders named her one of the "Top 50 Keynote Speakers in the World," and her clients have included Google, Salesforce, META, New Balance, and Deloitte. Profiles on Nixon as well as her writing have been featured in Forbes, INC, and Fast Company. She earned her B.A. from Vassar College and her Ph.D. from the University of Westminster in London.