Lesson 1: The Engine for Innovation | Natalie Nixon

Maltese psychologist and author Edward de Bono once said, “Without creativity, there would be no progress.” Natalie Nixon, founder of Figure 8 Thinking, argues that creativity is, in fact, a trait humans need to nurture now more than ever if they want to contribute during the 4th Industrial Revolution, as automation and AI are on the rise. Luckily, she highlights, everyone is capable of being creative with a little effort and intention. In this video, Nixon discusses the roles of wonder and rigor in creativity and offers a concrete framework for developing creativity in organizations. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive content, early, ad-free access to new releases, and more. https://www.youtube.com/@bigthink/membership/ ►Subscribe to Big Think on Substack Explore content that enlightens, inspires, and transforms. https://bigthinkmedia.substack.com/subscribe/ ►Get Big Think+ for Business Engage learners like never before with high-impact video microlearning from the biggest thinkers in the world. https://bigthink.com/plus/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ---------------------------------------------------------------------------------- About Natalie Nixon: Dr. Natalie Nixon is the Creativity Whisperer to the C-Suite, helping leaders achieve transformative business results by applying wonder, rigor, and foresight. A magnetic keynote speaker, Nixon shares why creativity is not a “nice to have” but a “must have” and leaves audiences with practical techniques to upgrade their organizational and individual creative capacity in the midst of ubiquitous technology and hybrid work environments — always with an eye on innovation and the future of work. Marketing guru Seth Godin has said that Nixon “can help you get unstuck and unlock the work you were born to do.” As CEO & Creativity Strategist at Figure 8 Thinking, Nixon is a highly sought after global keynote speaker & advisor, author of the award-winning book The Creativity Leap and editor of Strategic Design Thinking. Real Leaders named her one of the "Top 50 Keynote Speakers in the World," and her clients have included Google, Salesforce, META, New Balance, and Deloitte. Profiles on Nixon as well as her writing have been featured in Forbes, INC, and Fast Company. She earned her B.A. from Vassar College and her Ph.D. from the University of Westminster in London.