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Lesson 4: How to prompt AI | Ethan Mollick

Big Think, 5 min, NaN views, Jan 12, 2026

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Say you were training an intern on a new task at work. You probably wouldn’t just say, “Please write this complicated financial and market analysis by 5 pm. Good luck!” You’d break it down step-by-step, right? And then check their work and provide clarifying feedback? As it turns out, AI (at least the kinds based on large language models) benefits from similar encouragement. In this video lesson, Professor Ethan Mollick explains how providing clear instructions and progressive support can significantly enhance the quality of generative AI’s output. Learning objectives: Sequence AI prompts effectively. Iterate on AI responses for improved results. © Freethink Media Inc., All Rights Reserved. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Youtube Member Get exclusive classes and early, ad-free access to new releases without leaving Youtube. https://www.youtube.com/@bigthink/membership/ ►Become a Big Think Web Member Get the entire Big Think Class library, premium print issues, live events, and more. https://bigthink.com/membership/ ►Subscribe to Big Think on Substack Get all of your favorite Big Think content delivered to your inbox. https://bigthinkmedia.substack.com/subscribe/ ---------------------------------------------------------------------------------- About Ethan Mollick: Ethan Mollick is a professor of management at Wharton, specializing in entrepreneurship and innovation. His research has been featured in various publications, including Forbes, The New York Times, and The Wall Street Journal. He is the creator of numerous educational games on a variety of topics. He lives and teaches in Philadelphia, Pennsylvania. Subscribe to Ethan’s Substack ► https://substack.com/@oneusefulthing Purchase his most recent book, Co-Intelligence: Living and Working with AI ► https://www.penguinrandomhouse.com/books/741805/co-intelligence-by-ethan-mollick/