
Lesson 6: How to brainstorm with AI | Ethan Mollick
Big Think, 4 min, NaN views, Jan 12, 2026
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When was the last time you had a truly outlandish idea? Something so offbeat it made everyone in the room pause (in a good way). Embracing such high-variance thinking can spark innovation. But often, we find ourselves constrained by conventional thought patterns. Enter AI: a tool that can generate ideas so diverse and peculiar that it might just revolutionize your brainstorming sessions – if you let it. In this video lesson, Professor Ethan Mollick explores how treating AI as a team member can help jumpstart everyone’s creativity. Learning objectives: Augment your creative process with AI’s non-judgmental support. Integrate AI into your brainstorming. © Freethink Media Inc., All Rights Reserved. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Youtube Member Get exclusive classes and early, ad-free access to new releases without leaving Youtube. https://www.youtube.com/@bigthink/membership/ ►Become a Big Think Web Member Get the entire Big Think Class library, premium print issues, live events, and more. https://bigthink.com/membership/ ►Subscribe to Big Think on Substack Get all of your favorite Big Think content delivered to your inbox. https://bigthinkmedia.substack.com/subscribe/ ---------------------------------------------------------------------------------- About Ethan Mollick: Ethan Mollick is a professor of management at Wharton, specializing in entrepreneurship and innovation. His research has been featured in various publications, including Forbes, The New York Times, and The Wall Street Journal. He is the creator of numerous educational games on a variety of topics. He lives and teaches in Philadelphia, Pennsylvania. Subscribe to Ethan’s Substack ► https://substack.com/@oneusefulthing Purchase his most recent book, Co-Intelligence: Living and Working with AI ► https://www.penguinrandomhouse.com/books/741805/co-intelligence-by-ethan-mollick/