Lesson 6: Learn to Say “No” | Jefferson Fisher

We’ve all been there — someone asks us to do something we can’t (or don’t want to) do, and instead of simply declining, we launch into a mini TED Talk: “I’d love to, but I’ve got this thing, and then another thing, and I didn’t sleep much last night…” Communication expert Jefferson Fisher wants you to break that habit. In his view, overexplaining doesn’t build trust — it erodes clarity and makes your “no” sound negotiable. In this video lesson, he explains why the most effective “no” is the one that stands on its own. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive content, early, ad-free access to new releases, and more. https://www.youtube.com/@bigthink/membership/ ►Subscribe to Big Think on Substack Explore content that enlightens, inspires, and transforms. https://bigthinkmedia.substack.com/subscribe/ ►Get Big Think+ for Business Engage learners like never before with high-impact video microlearning from the biggest thinkers in the world. https://bigthink.com/plus/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ---------------------------------------------------------------------------------- About Jefferson Fisher: Jefferson Fisher is a Texas board certified personal injury attorney, business owner, and communication expert. In 2022, he began making videos of practical communication tips to help people argue less and talk more. He is the host of The Jefferson Fisher Podcast.