How To Keep Your Users | Startup School

At YC our motto is make something people want. But how do you actually know if you’ve accomplished that in the early days? One of the best ways to measure successful growth is a concept called cohort retention, which tracks the fraction of new users that come back time and time again to use your product. In this episode of Startup School, YC Group Partner David Lieb explains how to define cohorts, track active users and determine the appropriate time frame for measuring successful retention rates. Apply to Y Combinator: https://yc.link/DandM-apply Work at a Startup: https://yc.link/DandM-jobs Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - Intro 00:43 - Cohort Retention 02:31 - Key Insight 05:21 - Best action to pick. 10:29 - What is good? 14:49 - Ways to fool yourself 21:27 - Ways to improve the curve 26:43 - Conclusion 29:05 - Outro